Tag Archives: business results

Why Pay Attention to Games?

February 2, 2018Blogadult learning, behavior change, blended approach, blended elearning, business results, content development, custom, custom content development, custom developers, custom e-Learning, custom elearning company, custom elearning solutions, elearning, instructional design, workplace learningClaudia

Games are masters at engaging us. The success of “The Legend of Zelda,” “World of Warcraft,” “Second Life” and “Candy Crush” bears witness to this.

Because of that success, gamification — the strategy of bringing elements of a game to real-world experiences — has become a buzzword in the learning world.

There is evidence that games, composed of goals, rules and interactions that involve mental or physical stimulation, have been around since 2600 B.C. They are present in virtually all cultures, precisely for their ability to engage. They engage us to learn, act, fail and repeat this process toward the achievement of a self-accepted goal, out of our own free will or volition. According to Jane McGonigal, author of “Reality Is Broken: Why Games Make Us Better and How They Can Change the World,” this free will is manifested in the more than 3 billion hours a week people spend gaming globally.

Researchers say the main reason we engage in games is because of their ability to appeal to our intrinsic desires or motivators. Motivational factors can have a direct effect on learning transfer. Motivation involves self-efficacy, a cognitive force concerned with what an individual can do rather than what skills he or she may actually possess. In other words, self-efficacy is the judgment an individual makes about his or her abilities to perform a given task. In games, self-efficacy manifests when people continuously re-engage, even after failing repeatedly, because they believe they will succeed in the next round, life or level.

Game designers use strategies to leverage intrinsic motivators to attain long-term engagement. McGonigal classifies these motivators into four categories: achieving satisfying work, experiencing success or the opportunity of success, making social connections and having purpose or meaning.

Satisfying work is defined as work that produces desirable and visible results. The opportunity and hope of achieving success is a powerful stimulus that feeds our desire to improve. Social connections allow us to be recognized and appreciated, both powerful motivators. Having purpose or meaning is perhaps the most powerful motivator since, when something bigger than ourselves drives us, we are better able to overcome obstacles.

There is no doubt that awareness is growing about the benefits of appealing to intrinsic motivators to engage individuals in learning programs and ensure successful learning transfer. Our challenge in the corporate learning and development arena is to seize opportunities in which we can find creative, innovative and cost-effective ways to leverage intrinsic motivators.

To help learning and development practitioners in this endeavor, the first step is to continue to study how game designers creatively make participants learn, act, fail and repeat this process out of their own free will until they reach a predetermined goal.

“Another Brick in the Wall”: Adult Learning versus Pedagogy

October 30, 2015Blogadult learning, blended approach, blended elearning, business results, business value, custom content development, custom developers, custom elearning, custom elearning company, custom elearning solutions, e-learning, elearning, employee training, facilitator, instructional design, malcolm knowl, pink floydClaudia

Adult learners have suffered under the spell of pedagogy for many years. It is time for instructional designers to take an active role in making sure executives and those around them understand the fundamental differences between adult learning and pedagogy.

The word “pedagogy” is derived from the Greek words paid, meaning child (the same origin as the word “pediatrician”) and agogus, meaning “leader of”. In essence, pedagogy means the art and science of teaching children. This model of education has been around for a long time (started between the seventh and twelfth centuries evolving from the monastic and cathedral schools in Europe) and it has remained the dominant model of education since. Still today, there are millions of adults being taught like children.

What is the problem with teaching adults like children? There are quite a few, but I want to focus on the most fundamental one in my opinion. In the pedagogical model, the teacher is assigned the full responsibility for the what, the when and the how of the learning that is to take place. It is a teacher-directed education where the learner essentially takes a passive role. And this is where the problem begins. As an adult, we have the need to be self-directed, as Malcolm Knowles emphasized, because being an adult in the first place, according to its psychological definition, is to arrive at the self-concept that we are responsible for our own lives.

In other words, if we break this paradigm and make the clear distinction between adult learning and the pedagogical model, we would start by shifting the responsibility of the learning back to the learner or the adult. We have seen learning and development departments designing eLearning courses, instructor-led training, virtual classroom sessions, and blended learning programs where little to none of the responsibility has been given to the learner. Basic steps to provide the learner with a sense of self-directedness are missing.

An effective instructional designer needs to start by thinking how the learners can take ownership for what is to be learned and how to facilitate* this process. Specific techniques, like allowing learners to pick and choose different delivery methods or engaging in different learning activities that are part of a bigger picture, make a difference and have an impact on the bottom line. Recently, we implemented a simple strategy in this direction at a global manufacturing company which resulted in increased productivity. We assigned ownership to the learners of creating their own support manual relevant to their own needs, thereby reducing their dependency on external support while improving their productivity.

To summarize and extrapolate from Pink Floyd’s Another Brick in the Wall, “Hey! Teachers! Leave them <adults> alone!” https://www.youtube.com/watch?v=YR5ApYxkU-U

*Facilitator – We can’t force an adult to learn anything but we can facilitate the access to knowledge for those who want it. This concept is behind our name Facilitador, which means facilitator in various languages.

Rocket Fuel for eLearning: Action Plans

July 30, 2015Blogaccountability, action plan, action planning, action plans, adult learning, behavior change, business results, custom e-Learning, custom elearning, custom elearning company, custom elearning solutions, e-learning, malcolm knowles, marshall goldsmith, training programs, triggerClaudia

Do you want eLearning to have an impact on your people, so your people can have a positive impact on the business?

Yes, that is actually what our research demonstrates. When eLearning is accompanied by an action plan the results go through the roof.

What results? The business results that can be attributed to the training. The reason is simple. An action plan documents how the learner will apply what he or she learned. Accountability is created when the individual completes the action plan and shares it with managers. Hard evidence is created when the individual records the results of his or her application of the action plan. The action plan essentially becomes a link between what is learnt and the impact it had on the business.

An action plan includes any type of document created by a learner that states the actions he or she will undertake in relation to what they have understood to be the learning objectives or goals of any given learning, training, mentoring or coaching program delivered via self-paced e-learning or a virtual classroom. Adult learning theorist Malcolm Knowles describes a series of problems that are solved through the use of action plans, primarily because they allow individuals to develop a sense of ownership and take responsibility for outcomes.

To incorporate action plans into eLearning courses is simple. What is important is that the action plan be structured in a meaningful and relevant way and that it allows for easy access and follow-up. Typically, action plans have been paper-based making them hard to store, retrieve and track. Within an eLearning course they become electronic; the learner can access them when they want; others like managers can view them at any time; learners can complete them at their own pace and make any changes as needed. In a way, the action plan acts a self-regulating mechanism that the individual uses to hold him or herself accountable to apply what they learned. Marshall Goldsmith states in Trigger that our performance improves when we know we will be tested in regards to our personal effort. An action plan commits the individual to exert the effort in applying what they learn with themselves and others.

It’s a simple technique. A powerful one that adds rocket fuel to your eLearning programs. It’s a technique that more often than not gets dismissed and should not. Adding an action plan to an eLearning course can ensure that it positively impacts your people and improves your bottom line.

Meaningful and relevant eLearning? Customize it!

February 26, 2015Blogbusiness results, business value, custom elearning, customized elearning, e-learning, effective, elearning, training, training programsClaudia

Arguably, anyone can benefit by taking ownership of how and what to apply from a custom online training program. Arguably, anyone can benefit from being encouraged to do so and very importantly, anyone can benefit from receiving feedback on the actions they take so they can improve the application or use of the knowledge acquired from a custom online training program.
As obvious as this sounds, the lack of follow-through on applying what is learned and specially in online training programs plagues millions of employees here in the U.S. and worldwide. As such, it is estimated that 90 percent of job-related skills and knowledge imparted in online training programs are not being implemented.
The numbers could be even worse if we consider only e-learning and not instructor-led training. Many consultants, like training consultants, business consultants and even e-learning consultants would agree. From the individual’s perspective, there is also a huge cost since they might not take advantage of the elearning or online training opportunity to enhance their performance or contribution to the company’s goals and could lose potential career advancements as a result.
The solution to this problem is to ensure that your online training is customized to your needs. Sounds simple, yet many organizations fail to recognize that e-learning which is not customized will not be meaningful and relevant to their employees. Online training that is not custom e-learning may provide good and valid concepts that may have been designed with the best intentions but it leaves a huge gap for the employees to fill. The gap is created by leaving it up to the employee to take those concepts and translate them into specific situations or challenges they encounter on the job. Unfortunately, not all of us have the will or skills to fill in this gap successfully, especially since generic e-learning can be quite vague trying a one-size fits all strategy.
In summary, custom online training or custom e-learning considers all the potential factors that can impact success and allows you to create a program that delivers true business value. Not all e-learning is the same and certainly not when it’s customized to your needs. Custom e-learning programs can have a direct impact on your company’s bottom line and this can be demonstrated.