Tag Archives: content development

Why Pay Attention to Games?

February 2, 2018Blogadult learning, behavior change, blended approach, blended elearning, business results, content development, custom, custom content development, custom developers, custom e-Learning, custom elearning company, custom elearning solutions, elearning, instructional design, workplace learningClaudia

Games are masters at engaging us. The success of “The Legend of Zelda,” “World of Warcraft,” “Second Life” and “Candy Crush” bears witness to this.

Because of that success, gamification — the strategy of bringing elements of a game to real-world experiences — has become a buzzword in the learning world.

There is evidence that games, composed of goals, rules and interactions that involve mental or physical stimulation, have been around since 2600 B.C. They are present in virtually all cultures, precisely for their ability to engage. They engage us to learn, act, fail and repeat this process toward the achievement of a self-accepted goal, out of our own free will or volition. According to Jane McGonigal, author of “Reality Is Broken: Why Games Make Us Better and How They Can Change the World,” this free will is manifested in the more than 3 billion hours a week people spend gaming globally.

Researchers say the main reason we engage in games is because of their ability to appeal to our intrinsic desires or motivators. Motivational factors can have a direct effect on learning transfer. Motivation involves self-efficacy, a cognitive force concerned with what an individual can do rather than what skills he or she may actually possess. In other words, self-efficacy is the judgment an individual makes about his or her abilities to perform a given task. In games, self-efficacy manifests when people continuously re-engage, even after failing repeatedly, because they believe they will succeed in the next round, life or level.

Game designers use strategies to leverage intrinsic motivators to attain long-term engagement. McGonigal classifies these motivators into four categories: achieving satisfying work, experiencing success or the opportunity of success, making social connections and having purpose or meaning.

Satisfying work is defined as work that produces desirable and visible results. The opportunity and hope of achieving success is a powerful stimulus that feeds our desire to improve. Social connections allow us to be recognized and appreciated, both powerful motivators. Having purpose or meaning is perhaps the most powerful motivator since, when something bigger than ourselves drives us, we are better able to overcome obstacles.

There is no doubt that awareness is growing about the benefits of appealing to intrinsic motivators to engage individuals in learning programs and ensure successful learning transfer. Our challenge in the corporate learning and development arena is to seize opportunities in which we can find creative, innovative and cost-effective ways to leverage intrinsic motivators.

To help learning and development practitioners in this endeavor, the first step is to continue to study how game designers creatively make participants learn, act, fail and repeat this process out of their own free will until they reach a predetermined goal.

A happy and successful 2018!

January 2, 2018Blogadult learning, blended elearning, blended learning, content development, custom, custom content development, custom developers, custom e-Learning, custom elearning, custom elearning company, training, training programs, workplace learningClaudia

Thank you for trusting us with your learning needs and for inviting us to collaborate and contribute to your success.

Wishing our Facilitador friends and family a healthy, happy, inspiring and amazing 2018!

Are You Preparing Your New Hires to Succeed or Fail?

July 27, 2016Blogadult learning, behavior change, blended elearning, blended learning, business value, content development, custom content development, custom e-Learning, custom elearning company, employee training, instructional design, new hire, new hire training, performance improvement, success, training, training and development, workplace learningClaudia

Does the training for new hires match the job?

– “No.”
– “Yes.”
– “Maybe.”
– “We are not sure.”

These are some of the answers we constantly hear. When these answers are provided, then common follow-up questions sound like this:

– “What is the training for?”
– “Isn’t it to improve performance on the job?”
– “Yes, but it is about developing the individual.”
– “But isn’t the purpose of developing the individual so that s/he can improve his/her results and hence the results of the organization?”
– “Yes and yes. OK great so does the training for new hires match the job so they know what to do when they start?”

Sadly, the answer at the end of the day is “No” in many organizations.

It is important to instill a sense of excitement to welcome new hires and provide them with the tools to be successful. Background knowledge of the company and how it started is always good but it won’t improve their abilities to succeed. Many of the content topics covered in new hire training are not centered around the question of what will help the new hires succeed. Research has pointed to the fact that nothing will improve their ability to succeed more than they themselves believing they can succeed. If this is the case, then building the confidence of new hires should be goal number one.

What is the best way to achieve this? By modeling the new hire training around the actual job they will do. This will not only provide context and meaning to the instruction but it will build the confidence of the new hire by showing them that they can do the job.

A way to start is to break down the job into its most important tasks and then work your way back from there by making those steps the topic outline of your new hire training. If you provide all the background knowledge within the context of how it impacts and fits within their job, then you will succeed in eliminating unknowns and boosting your new hires confidence to succeed. Ultimately, this is the best guarantee for a successful new hire training initiative.

Are you Encouraging or Discouraging Your Learners?

June 29, 2016Blogadult learning, content development, custom, custom content development, custom developers, custom e-Learning, custom elearning, custom elearning company, employee training, instructional design, training, training and development, training programs, workplace learningClaudia

I may learn something new but it doesn’t necessarily mean that I am ready to apply it. Many times I learned great concepts that made sense and was eager to use or implement. However, when I tried using them for the first time, reality hit. I was bombarded with all the variables that reality brings and it was not easy to actually apply what I had just learned.

When this happens, research tells us that this discourages individuals from attempting to apply what they learned again. As adult learners we are sensitive about making a fool out of ourselves and especially in front of others. The result is that the concept I was thrilled to implement goes to waste.

What do we do as instructional designers if we don’t have the budgets or the time to build full-fledged simulations that try to recreate reality?

I want to suggest that the key is to consider the following question:

How will the learners use the knowledge when they are back on the job?

Given the answer, you can then devise strategies for providing scaffolds that support the acquisition of competence in the application of the new knowledge. Think of training wheels for a bicycle so that the learner can feel confident they won’t fall or make a fool of themselves in attempting to apply the new knowledge. This way, you can prevent your learners from becoming discouraged to apply what they’ve learned.

Don’t Lose Focus: Optimizing Technical Training for the Business

April 7, 2016Blogadult learning, blended approach, blended learning, content development, custom, custom content development, custom developers, custom e-Learning, effective, instructional design, technical training, training and development, training programs, video training, workplace learningClaudia

Optimizing technical training for the business is a challenge that learning and development departments must meet in order to advance the goals of the organization. Usually a lot of technical information is available and it is not easy to discern and identify what needs to be taught to each of the different employee groups or stakeholders such as front-line leaders, marketing and sales departments or distributors.

Usually technical teams will have the best intentions and these are manifested in their desire to be thorough and cover everything possible about the given technical process, product or service. These good intentions lead to the creation of training programs that contain a lot of data and information. Essentially, I have seen these training programs become what I refer to as an information dump – and sometimes they can be pretty stinky!

Life can be easier for the technical team and for the training team if they consider the first question of our guiding principles when designing training programs. This question is: How will the learners use the knowledge when they are back in their job? Answering this question from the perspective of each different group of employees and stakeholders allows instructional designers to start identifying what will be most useful. In addition, by considering these different perspectives we can create guidelines for the subject matter experts (SMEs) to discern what of their expertise will be most useful. For example, if the stakeholders are managers, SMEs would put more emphasis on the technical knowledge needed to manage the technology and less towards understanding all the details of the technology.

As obvious as this sounds, it is important to focus on what is important for the “other”. It is not about the “I” (what I think is important as a technical expert), rather it is about what information is a “need-to-know” for the learner to achieve peak performance at their specific position within the organization.

What Could Be the #1 Enemy of Good Instructional Design?

March 2, 2016Blogadult learning, behavior change, content development, custom, custom content development, employee training, instructional design, learning, training, training and developmentClaudia

All of us have heard the statistics about the amount of actual knowledge that gets implemented back on the job from a training program. Most researchers have estimated that only ten percent or less actually transfers. So for every $100 we are investing in a training program we are only putting to work ten dollars- and according to other researchers it could be a dismal five dollars or less. When you factor in the fact that of those $100 invested a big portion may have been spent in travel and/or logistics, then this estimation of five dollars or less is actually quite generous.

Here is the tough part, that has cost me years to understand, the responsibility of transfer is, most often than not, seen as belonging to the instructional designer or training and development department. Many others within the organization wash their hands and expect the instructional designer to wave a magic wand delivering individuals who are ready to apply what they have learned. And here in lies the culprit, the number one enemy of the absolute best instructional design is lack of opportunity to apply what I have learned. It sounds deceptively simple but not letting me put into action what I have learned doesn’t allow me to truly transfer to the physical world what I have learned.

The simple application of knowledge to a novel task is called ‘reproductive transfer’ and when there is adaptation, mutation and enhancement it is referred to as ‘productive transfer’ (Robertson, 2001) which is what we want to happen. But again, I have to be given the opportunity to apply what I have just learned. If the organization does not take this into account, the best instructional design will fail. Keep it simple by all of us agreeing – operations, marketing, sales and training – how individuals will apply what they learn before we start designing.

Celebrity Chefs versus Celebrity Instructional Designers?

January 28, 2016Blogadult learning, behavior change, blended approach, content development, custom, custom content development, custom developers, custom e-Learning, custom elearning, effective, flow, instructional design, learning, live virtual classroom, Mihaly Csikszentmihalyi, training and development, training programsClaudia

It is not a secret that chefs have experienced a steep rise to celebrity status with their ability to reach millions of people through multimedia channels. By creating new dishes and combining new flavors, these chefs offer their craft as art, each infused with their own personality, to deliver unique eating experiences that adapt and evolve with ever-changing trends and tastes.

Instructional designers have experienced the rise of the Internet, mobile devices and an ever increasing array of software tools and platforms giving them the ability to reach more learners in different ways than ever before. There appears to be a parallel between the creative work of the chef and the creative work of the instructional designer when developing either elearning, virtual classroom, instructor-led training or any blended training and development program.

Let’s start with success. The success of the chef is delivering a great (delicious) eating experience. The success of the instructional designer is delivering an effective learning experience. Defining an effective learning experience can merit an article on its own but let’s extrapolate a definition from the model of personal development of the Center for Creative Leadership which states that you must strike the right balance between: challenging, supporting, and evaluating individuals. This would mean that instructional designers must deliver recipes that strike the right balance between these three factors.

The chef uses the best ingredients and brings them together to create palate bliss. For the instructional designer, the ingredients are the principles of adult learning and the subject matter. The instructional designer has to use the principles of adult learning and the subject matter expertise to deliver a learning experience that will strike the right balance between challenging, supporting and evaluating the learner. When this balance is achieved, the instructional designer can generate the state of flow in the learners. Otherwise, individuals will be either bored if not challenged, worried if not supported, or lost if not evaluated. As an illustration, here is a graph from Mihaly Csikszentmihalyi that depicts the emotional state of the learner depending on the level of challenge versus skill level.

Every time an instructional designer delivers a learning experience that generates flow within the learners, they have created learning bliss, much like the celebrity chef creates palate bliss when the delicacies are consumed. So to all the instructional designers who every day strive to become celebrities: bon appétit!

Here’s to a healthy, successful and inspiring 2016

December 30, 2015Blog2016, adult learning, content development, custom, custom e-Learning, custom elearning solutions, customized elearning, employee training, training, training and development, training programsClaudia

As the year comes to an end, we are grateful for the projects we have been able to contribute to. Through these projects we know we are impacting the lives of many for the good. When our clients invest in developing their talent and partner with us to create success opportunities for their employees, they allow us to fulfill our mission to expand knowledge and bring about progress. With this in mind, we want to suggest the following questions that can help training and development departments fortify their position within organizations as value creators instead of cost centers:

– Can we implement strategies to further demonstrate the value we bring to the organization, through success stories and tangible business results that can linked back to the training investments?

– Can we demonstrate how the acquisition of experience is accelerated through the programs we create?

– Can we anticipate the training needs of our internal clients?

– Can we look into strategies to replicate our top performing employees and support them on the job?

– Can we inject fun, excitement and a little intrigue into our programs to enhance perceived value and generate more participation?

We are excited to explore these questions with you in 2016!

Wishing you and yours a healthy, happy, prosperous and inspiring new year.

When you Ass-u-me: Adult Learning and Motivation

November 24, 2015Blogadult learning, Assume, behavior change, blended elearning, carl rogers, content development, custom, custom content development, custom developers, custom e-Learning, custom elearning, custom elearning company, elearning, extrinsic, face-to-face instruction, Felix Unger, instructional design, intrinsic, lindeman, live virtual classroom, The Odd Couple, training, training and development, training programsClaudia

The Problem

Can you train an adult who is not motivated to be trained? Can you motivate an adult to learn? Anybody who has trained adults will tell you that when motivation is present learning occurs, one way or another, because the individual will be able to overcome frustration, disappointment or any other obstacle that gets in the way. The opposite is also true: when motivation is not present it is practically impossible to train someone.

So if motivation is essential, why do we forget as instructional designers to incorporate methods to motivate individuals to make the best of the training and development programs we create? In my opinion the culprit is assuming our learners are motivated to learn. As Felix Unger in an episode of The Odd Couple says: “When you ass-u-me you make an ‘ass of u and me’!”

The Research

The fact that motivation is important for adults is not new. E.C. Lindeman’s in The Meaning of Adult Education in 1926 noted that adults are motivated to learn as they experience needs. The late renowned psychologist, Carl R. Rogers, stated that adults will learn only those things they perceive will help them enhance themselves, clearly underlining the value of relevancy for the adult learner. Recent research has summed it up to two basic questions adults will ask themselves before they engage in learning:

Is it worth it?
Can I do it?

The first question hits on the concept of motivation, since the adult learner is asking if what they are about to learn is worth their time and effort.

How to Avoid It

As good instructional designers we have to start by understanding our audience and their motivation and can’t simply assume individuals are motivated to learn because the training program is mandatory, necessary for advancement, or a high-potential leadership development program, for example. We need to incorporate strategies that address the needs for adult learners to align their own needs, aspirations and desires with the objectives of the elearning, virtual classroom, instructor-led, game, simulation or blended training program we are designing. It starts with basic questions such as:

— Have we done a good job in sharing how individuals will benefit? (This question addresses the external or extrinsic motivators that may be leveraged).

— Have we shared how others have benefited and what they have been able to accomplish? (This question is intended to ensure the creation of a vicarious experience that leads the learner to determine that it can be done).

— Have we leveraged communication, recognition, or other strategies to stimulate positive behavior before, during and after the training? (This question addresses the internal or intrinsic motivators).

In summary, have we respected the need for the adult learners to question the importance of the training program and provided satisfactory answers along the way that align with their own agenda? Remember what Oscar said: never assume that these strategies are in place. Assume they are not and embed them to ensure your learners always find their motivation.

Curriculum Design and the Blended Approach

September 30, 2015Blogadult learning, behavior change, blended approach, blended elearning, blended learning, content development, custom, custom content development, custom elearning, custom elearning company, custom elearning solutions, customized elearning, elearning, employee training, learning, training, training and development, training programs, workplace learningClaudia

The purpose of any learning or training program is to help the learner or trainee improve him or herself and the results they achieve for the organization. So if this is this case why not make the learning and training program subservient to how the individual will utilize the learning to improve herself and her organization? And keep in mind that acquisition of knowledge and skills to develop competence and ideally reach a level of mastery does not occur from one day to the next; it is a process that in some cases can take years.

We find that when it comes to deciding on a curriculum to prepare individuals for a job role and when leveraging instructional design to deliver this curriculum, most organizations forget the obvious points above.

The first problem is that many organizations try to fit a series of topics, or “things individuals must know” or are “supposed to know” to be successful in their job into an ever expanding curriculum. Chances are that they end up with a huge curriculum that can’t be covered in the amount of time allotted for the training and development program and as a result, critical topics can be left out. The second problem is that many organizations forget the fact that the road to mastery is a process and don’t leverage sound instructional design to support this process.

The first problem is tackled by taking holistic approach to the curriculum and this starts with asking what are successful behaviors of top performers in that role. From there we derive the competencies that need to be developed to execute those behaviors. Then, we ask what are the skills and knowledge that make up those competencies that over time will lead to mastery and lastly, given the aforementioned, how do we make the knowledge and support through this process as least disruptive as possible from the employee’s current work responsibility and environment. Here is where a blended approach is king since it is only through a blended approach that we can find ways for individuals to work and collaborate real time with others, access information when they want it from wherever they want, and access live support on their road to mastery.

Only by taking a holistic instructional approach and leveraging technology can we make the learning subservient to how the learners will utilize the learning to improve themselves and their organizations. We are excited to work with organizations that don’t forget the obvious.