Tag Archives: content development

The King of eLearning: Blended

August 31, 2015Blogbehavior change, blended approach, blended elearning, blended learning, content development, custom developers, custom e-Learning, custom elearning, custom elearning company, customized elearning, employee training, face-to-face instruction, live virtual classroom, training and developmentClaudia

Have you heard the talk when it comes to eLearning that says: “It rarely lives up to its expectations“?

In the mid-90’s and early 2000’s the talk was clear: eLearning would take over the world! Then came the fact that it was self-paced e-learning that was going to give corporations an effective, efficient and economical way of distributing knowledge across the corporation. Then reality struck. Completion rates of self-paced eLearning when not mandatory were below 5% in most organizations and people were complaining left and right when told to take any eLearning course.

It appears that most people forgot that not all eLearning is created equal. There were many electronic page turners (EPT) that were given the name of “eLearning” and since many corporate learning and development departments who purchase and develop eLearning don’t actually consume it (or take it), these EPTs would make it past them. (We jokingly call this “the dog food syndrome” because the owner of the dog – who buys the dog food – doesn’t actually consume it). These EPTs reinforced the perception that eLearning was just not living up to anybody’s expectations evidenced by dismal completion rates and low satisfaction scores.

The bright stars in all of this were the organizations that invested in the right instructional design resources and built real online self-paced interactive learning experiences. This weeded out the organizations that were serious about leveraging the eLearning medium from the ones that didn’t. However, there is a way to ensure that eLearning lives up to its expectations even if we dare call EPTs eLearning, and that is to make eLearning or EPTs part of a blended approach. Obviously, a well developed, instructionally sound course will be able to support a blended approach better than an EPT but both can be designed into a blended approach that doesn’t rely exclusively on the eLearning or the EPT to be effective but on a blended strategy that leverages other mediums like face-to-face instruction, live virtual classrooms, and experiential learning opportunities to achieve tangible results. The concept is that in order for simple eLearning to be king and live up to its expectations, it has to be part of a more robust blended approach.

What eLearning content provides the biggest bang for your buck?

June 30, 2015Blogbehavior change, content development, custom, custom content development, custom elearning, custom elearning company, custom elearning solutions, customized elearning, elearning, employee training, training, training programs, user generated content, video, video trainingClaudia

Recently, I overheard a conversation at a learning conference when I was waiting to enter a room I was scheduled to present at. The conversation between the two individuals went like this:

“What content provides the biggest bang for your buck? That is the question I have about this e-Learning project we are starting. It’s going to take a lot of effort so knowing what we include and don’t include will be key.”

“Yes we have to look for what’s really going to move the needle so we continue getting funding.”

“I was thinking that what we need to do is make sure we give the people out on the field what they need. They have to tell us what is going to make it or break it for them.”

The question of what is the content that will be most effective within an eLearning solution is very important. Equally or perhaps more importantly is how the knowledge is going to be delivered and how it will be accessed by the learner. Consider the following: in regular face-to-face communications we have three components. They are:

Our body language
How we say what we say (voice qualities/characteristics)
What we actually say or the words we chose

What we actually say represents only about 7% of the equation, with 38% going to how we say it and 55% going to the body language we use when we say it (Mehrabian and Ferris, 1967).

If we were to apply this formula when thinking of an eLearning solution, we would give more weight to how the knowledge will be accessed (55%) than to how the knowledge will be delivered (38%) or what the knowledge is that will be delivered (7%). I am not suggesting that one is more important than the other, but I am suggesting we start by thinking how the knowledge will be accessed by the learner at the point of need.

As adult learners we do not need to remember everything or memorize things, we need to be able to execute our jobs and access knowledge when we need it to support our successful execution of the task(s) at hand. Therefore, any eLearning solution that does not “follow” the learner back when they are on the job will miss the opportunity to provide the most value to that learner at the moment of need.

Now if we consider the content question again under this perspective, we could argue that the ideal content is that which will help our employees perform at their best when they are back on the job. And who knows this best? Our top performing employees. Therefore, the content can come from these employees. How? The best way I have found is through what we call “user-generated content” or self-shot short videos of these top employees sharing specific know-how and best practices to support the successful execution of a task or a step within their jobs. And how will these videos be delivered? It is up to the training department to curate, organize, tag, label, and rank the videos for easy on-the-job access. Creating employee-generated content is not hard if you create the right framework for the training department to be able to accomplish this.

5 Best Practices to Help you Create Content for Custom eLearning

April 20, 2015Blogcontent development, custom content development, custom e-Learning, custom elearningClaudia

We constantly hear it from our clients. And now Brandon Hall has validated our experience. According to Brandon Hall Group’s 2014 Business Focus Survey, content development is one of the biggest concerns for a learning organization, and sourcing that content is often a challenge. 62% of companies surveyed stated that content development is either a high priority or critical to their business. Sourcing this content for custom eLearning courses is sometimes a challenge since most of what is available out there is generic, off-the-shelf material that is usually not relevant.

So what do they do?

They hire us. (Ha ha ha! Had to get that one in there…)

What happens is most times, companies try to build their own content. And this can be tricky if a process and certain critical steps are not taken into account. Here are our 5 best practices for helping our clients compile and create great and effective content for elearning courses:

1) Project Management: Make sure you have a project manager who will own the content creation task and keep people on track. It’s a good idea to have an executive sponsor to hold people accountable to deadlines.

2) Content Outline: Determine a content outline that will meet your overall training objective. Usually the best way is to meet with the SME’s and stakeholders and zero in on the most important parts needed to ensure learning objectives will be met.

3) Gather Existing Content: Gather any existing relevant content and identify any gaps. Fill in the gaps by developing any new content needed. Interviewing SMEs and top performers is your best bet for new content. When confronted by an unresponsive internal SME, get the executive sponsor involved!

4) Analyze and Synthesize: Categorize the content into need to know versus nice to know content and have the SMEs and sponsors sign off on it.

5) Instructional Design is King: Have expert instructional designers who will know how to take this content and turn it into an engaging and effective learning experience that focuses on how learners will apply the knowledge learned when they are back on the job.