Tag Archives: custom e-Learning

The King of eLearning: Blended

Gracious, that's outrageously expensive!

Have you heard the talk when it comes to eLearning that says:  “It rarely lives up to its expectations“?

In the mid-90’s and early 2000’s the talk was clear: eLearning would take over the world!  Then came the fact that it was self-paced e-learning that was going to give corporations an effective, efficient and economical way of distributing knowledge across the corporation. Then reality struck.  Completion rates of self-paced eLearning when not mandatory were below 5% in most organizations and people were complaining left and right when told to take any eLearning course.

It appears that most people forgot that not all eLearning is created equal.  There were many electronic page turners (EPT) that were given the name of “eLearning” and since many corporate learning and development departments who purchase and develop eLearning don’t actually consume it (or take it),  these EPTs would make it past them.   (We jokingly call this “the dog food syndrome” because the owner of the dog – who buys the dog food – doesn’t actually consume it).  These EPTs reinforced the perception that eLearning was just not living up to anybody’s expectations evidenced by dismal completion rates and low satisfaction scores.

The bright stars in all of this were the organizations that invested in the right instructional design resources and built real online self-paced interactive learning experiences.  This weeded out the organizations that were serious about leveraging the eLearning medium from the ones that didn’t.  However, there is a way to ensure that eLearning lives up to its expectations even if we dare call EPTs eLearning, and that is to make eLearning or EPTs part of a blended approach.  Obviously, a well developed, instructionally sound course will be able to support a blended approach better than an EPT but both can be designed into a blended approach that doesn’t rely exclusively on the eLearning or the EPT to be effective but on a blended strategy that leverages other mediums like face-to-face instruction, live virtual classrooms, and experiential learning opportunities to achieve tangible results.  The concept is that in order for simple eLearning to be king and live up to its expectations, it has to be part of a more robust blended approach.

Rocket Fuel for eLearning: Action Plans

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Do you want eLearning to have an impact on your people, so your people can have a positive impact on the business?

Yes, that is actually what our research demonstrates.  When eLearning is accompanied by an action plan the results go through the roof.

What results? The business results that can be attributed to the training.  The reason is simple.  An action plan documents how the learner will apply what he or she learned.  Accountability is created when the individual completes the action plan and shares it with managers. Hard evidence is created when the individual records the results of his or her application of the action plan. The action plan essentially becomes a link between what is learnt and the impact it had on the business.

An action plan includes any type of document created by a learner that states the actions he or she will undertake in relation to what they have understood to be the learning objectives or goals of any given learning, training, mentoring or coaching program delivered via self-paced e-learning or a virtual classroom.  Adult learning theorist Malcolm Knowles describes a series of problems that are solved through the use of action plans, primarily because they allow individuals to develop a sense of ownership and take responsibility for outcomes.

To incorporate action plans into eLearning courses is simple.  What is important is that the action plan be structured in a meaningful and relevant way and that it allows for easy access and follow-up.  Typically, action plans have been paper-based making them hard to store, retrieve and track.  Within an eLearning course they become electronic; the learner can access them when they want; others like managers can view them at any time; learners can complete them at their own pace and make any changes as needed.  In a way, the action plan acts a self-regulating mechanism that the individual uses to hold him or herself accountable to apply what they learned.  Marshall Goldsmith states in Trigger that our performance improves when we know we will be tested in regards to our personal effort.  An action plan commits the individual to exert the effort in applying what they learn with themselves and others.

It’s a simple technique. A powerful one that adds rocket fuel to your eLearning programs. It’s a technique that more often than not gets dismissed and should not.  Adding an action plan to an eLearning course can ensure that it positively impacts your people and improves your bottom line.

Custom eLearning Wars: Will changing your attitude change your behavior or will changing your behavior change your attitude?

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Could a generic or off-the-shelf eLearning course change your behavior? Most likely it can’t because it is generic and even though it might have some examples these might not apply to the specific situations your employees will face.  Could a generic eLearning course change your attitude or how you think about something?  Perhaps it can if the content is valid and the generic e-Learning course has been well designed.  However, does changing your thinking about something guarantee that you will change your behavior?  The answer quite simply is no, nothing can guarantee it (think about how many times you read a life changing health practice and then failed to apply it) but you can put the odds in your favor.

Now let’s consider the following: can changing behavior change the way we think about something?  The answer is yes.  Ultimately it is behavior that counts since it is what impacts the world around us.  How can behavior change our thinking?  Let’s consider some examples where this might seem obvious.  The first is dressing differently (a behavior).  When we are dressed in fancy, expensive clothes or in a uniform, we tend to change how we stand, how we talk, and how we perceive ourselves.  Another example is when we force ourselves to smile (a behavior).  In the beginning, it might feel awkward and fake, but as we maintain the smile we start feeling happy (thinking happy thoughts).  If you are still not convinced, try the smile technique on your own (perhaps do so in private so people around you don’t think you are crazy!)

So how do you increase the odds of a behavior change occurring after an eLearning course? You not only provide relevant, valid and compelling content to impact how people think about an issue or as Peter Senge of Harvard would describe, change the mental models people hold to interpret what is around them, but you also provide examples that are specific to the challenges and situations your employees will face.  Modeling the right behavior within the appropriate context can be achieved only through a custom eLearning course that has been designed based on your employees’ specific needs and challenges.  When the behaviors are made explicit in this manner, the gap between knowing something and being able to execute on it, or what Jeffrey Pfeffer and Robert I. Sutton coined “The Knowing-Doing Gap,” is shortened.  It is still not a guarantee people will change their behavior as this responsibility ultimate lies with the individual, but the odds will definitely be in your favor.

 

5 Best Practices to Help you Create Content for Custom eLearning

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We constantly hear it from our clients. And now Brandon Hall has validated our experience. According to Brandon Hall Group’s 2014 Business Focus Survey, content development is one of the biggest concerns for a learning organization, and sourcing that content is often a challenge. 62% of companies surveyed stated that content development is either a high priority or critical to their business. Sourcing this content for custom eLearning courses is sometimes a challenge since most of what is available out there is generic, off-the-shelf material that is usually not relevant.

So what do they do?

They hire us. (Ha ha ha! Had to get that one in there…)

What happens is most times, companies try to build their own content. And this can be tricky if a process and certain critical steps are not taken into account. Here are our 5 best practices for helping our clients compile and create great and effective content for elearning courses:

1) Project Management: Make sure you have a project manager who will own the content creation task and keep people on track. It’s a good idea to have an executive sponsor to hold people accountable to deadlines.

2) Content Outline: Determine a content outline that will meet your overall training objective. Usually the best way is to meet with the SME’s and stakeholders and zero in on the most important parts needed to ensure learning objectives will be met.

3) Gather Existing Content: Gather any existing relevant content and identify any gaps. Fill in the gaps by developing any new content needed. Interviewing SMEs and top performers is your best bet for new content. When confronted by an unresponsive internal SME, get the executive sponsor involved!

4) Analyze and Synthesize: Categorize the content into need to know versus nice to know content and have the SMEs and sponsors sign off on it.

5) Instructional Design is King: Have expert instructional designers who will know how to take this content and turn it into an engaging and effective learning experience that focuses on how learners will apply the knowledge learned when they are back on the job.